James Afuwape

James leads the marketing and AMR (artists and media relations) department of Boomplay in Nigeria. He is responsible for building beneficial relationships with partners in various industries, driven to expand Boomplay. He leads the initiation, planning and execution of premium campaigns using data-driven strategies to grow Boomplay’s user base in the region. With a keen eye for leveraging growth opportunities for the brand, he has been instrumental in enriching Boomplay’s presence in the music market in Africa.