Talitha Watkins is President and Head of ColorCreative Management – a management and production company. ColorCreative was founded by Issa Rae and Deniese Davis with the mission of delivering women and people-of-color creators best-in-class representation to build career-defining brands through ownership, commercial success, artistic fulfillment, and maximized visibility amongst the multicultural community and industry at large.
Formerly a Motion Picture Agent and Cultural Executive at leading entertainment and sports agency Creative Artists Agency (CAA). Watkins is based in Los Angeles and represents producers, writers, directors, and actors. In addition, Watkins helped to build out CAA’s multicultural business and capabilities including launching the multicultural leadership event CAAAmplify.
Previous to CAA, Watkins spent seven years as Vice President of Multicultural Marketing at Universal Pictures, where she worked across all marketing divisions, including publicity, media, digital, creative, research, and partnerships, to maximize the studio’s outreach efforts to African American audiences. While at Universal, she worked on numerous films, including the multicultural blockbusters FAST & FURIOUS 6, FURIOUS 7, and the record-breaking STRAIGHT OUTTA COMPTON. She was also instrumental in supporting the success of African American films, such as the box-office hits THE BEST MAN HOLIDAY and RIDE ALONG.
Prior to Universal Pictures, Watkins was an Assistant General Manager with Telepictures Productions, Inc. and oversaw operations, sales, and marketing for five female-focused digital properties in the Warner Bros. portfolio, including Ellentv.com, Extratv.com, and TyraShow.com, as well as worked in a development capacity for Essence.com.
Watkins is a member of the Academy of Motion Picture Arts and Sciences, and a board member of the WIF, Saturday Morning, and Made in Her Image.
Watkins received her B.B.A. in Marketing from the Fox School of Business at Temple University. She lives in Los Angeles with her daughter, Selah.